South Start


South Start is yearly conference for independent investors, entrepreneurs and start ups. I was approached in late 2014 as a freelance designer to create a visual identity for their second annual conference.

The organisers wanted to improve their visual image to appeal to a more design focused audience. The previous approach taken involved using photography, in contrast I used type and a simplified graphic.

A modified monospaced typeface was created to reference the coding background many of the attendees have. Combined with the Risograph printing technique, a unique look that perfectly communicates the do it yourself approach and youthful demographic of the start up scene was achieved.


Posters
Risograph Print
115gsm Envirocare
Two Colours


South Start
South Start
South Start
South Start
South Start
South Start
South Start
South Start
South Start