During the period of 2013-2015, fresh to the life of a freelancer, I created a niche style based on my interpretation of the 1980’s airbrushed style.
The diversity of work included graphics for musicians, fashion designers, apparel, advertising campaigns and TV shows. Clients included Reebok, Saatchi&Saatchi, Wonderland Magazine and SBS.
In mid 2015 in conjunction with the 'Because You Were Born in ’84' campaign for Saatchi&Saatchi, I was asked to design a series of SWATCH® style designs for a limited release promotion.
These fun and lighthearted designs further complemented the type, illustrations and brightly coloured patterns I designed for the television and print campaigns.
Shown here are a selection of the concepts in an isometric view which can also double as a repeating pattern itself. Unfortunately, the project did not reach production.